The Sderot Foundation provides resources for a host of specially-designed initiatives that affect the lives of the people in the southern Israeli town of Sderot. To launch its international and online presence, we developed a comprehensive identity that precisely evokes the brand as well as the story of the town and its resilient residents. Blending the two perceptions, we amplified them in a way that reflects the best practices of modern design and digital.
Visit sderotfoundation.org
